The Department of Foreign Trade (DTF) in a major boost to Thai rice has announced a significant rise in the Thai rice exports depicting popularity of Thai rice in Australia. This significant rise is followed by a highly successful promotional campaign at a major food expo in Sydney. The campaign, which was part of the Fine Food Australia 2025 trade show from 8-11 September, drew over 2,000 visitors to the Thai booth and highlighted Australia’s strong demand for Thai rice.
The Mission was to Promote Thailand’s Rice Exports & Popularity
The promotional campaign was part of the Fine Food Australia 2025 trade show organized at Sydney from 8-11 September. The expo drew over 2,000 visitors to the Thai booth depicting highlighted Australia’s strong demand for Thai rice, which indirectly signifies significant boost in Thailand’s rice exports. The DFT’s Director-General, Arada Fuangthong, stated that the department’s mission was to promote Thai Hom Mali rice as a “world-class, high-quality product with a unique taste, softness, and aroma. This news comes at a time when Thailand was witnessing a decline in its rice exports. Notably, Australia imports at least 200,000 tonnes of rice annually, with Thai rice consistently holding the top position, accounting for approximately 35% of all imports. With the significant rise in Thailand’s rice exports to Australia and strong belief in Thai Hom Mali rice, rice exporters in Thailand can feel optimistic about achieving its position of No. 2 rice exporter in the world.
Reasons Behind Thailand’s Rice Exports Surge in Australia
- A promotional campaign at a major food expo in Sydney is credited with the main reason behind the Thailand’s rice exports surge. Further, the expo also boosted the popularity and premium image of Thail rice in Australia
- Thai rice is now the top rice import in Australia, holding a 35% market share, with import volumes surging by 25% last year to 96,182 tonnes
- Despite a slight dip in volume in the first half of this year, the average price per tonne for Thai rice has increased, and the positive reception points to future growth in market share.