As we live in the 21st century, which is heavily influenced by Gen Z and their choices in life, food, and lifestyle, choices that differ considerably from those of previous generations, such as X and Y, Gen Z possesses qualities that set them apart from others. But wait, are you truly familiar with these demographic terms, such as Gen X, Y, or Z, and the newest generation that has just entered this world, taking their first breath in this era of modernisation and digitalisation? This explainer will introduce you to these major generations and the differences among them.
First, we will know about the Baby Boomers
The period for baby boomers ranges from 1946 to 1964. The name derives from the post-World War II baby boom. Their key traits include being hardworking, loyal, valuing stability, and sceptical of sudden change. Furthermore, the cultural milestones of this generation are the Moon landing, the civil rights movement, the Vietnam War, the Cold War, and the rise of television. Since they grew up without digital technology and modern digitisation, they only adopted computers and mobile phones later in life.
Next, let’s discuss Gen X or Generation X.
Gen X spans those born between 1965 and 1980. People born in this period are known as Gen X. Members of this group are typically independent, resourceful, sceptical, and balanced. They experienced significant moments like the fall of the Berlin Wall, the rise of personal computers, MTV, and grunge culture. This generation was the first to grow up with home computers and video games, giving them a unique perspective on technology.
Now, we cannot overlook Gen Y or Generation Y.
Those born between 1981 and 1996 are called Gen Y, also known as Millennials, as they came of age around the year 2000. This generation is characterised by being tech-savvy, idealistic, valuing experiences over possessions, and socially conscious. Key events for this generation include 9/11, the rise of social media, the 2008 recession, and the proliferation of smartphones. As digital natives, they grew up with the internet, texting, and early social media platforms.
Focusing on this century’s main group: Gen Z.
Those born between 1997 and 2012 are called Gen Z or Generation Z, which has become a popular topic lately, especially with Nepal’s Gen Z protests over social media bans making headlines. The name is derived from following Gen Y, with the alphabet progressing to Z.This generation is characterised as digital-first, diverse, socially aware, entrepreneurial, and focused on mental health. Significant trends witnessed by Gen Z include the COVID-19 pandemic, climate change activism, and the TikTok generation. Recently, the protests in Nepal driven by social media bans have been a prominent highlight. Having grown up with smartphones, streaming, and constant connectivity, they are ahead of previous generations in digital engagement.
Finally, we come to Gen Alpha
Those born between 2013 and 2025 are known as Gen A or Generation Alpha. This marks the start of a new alphabet cycle. Undeniably, this generation is heavily influenced by digitisation, AI, remote learning, and climate concerns, along with man-made disasters. They are witnessing rapid change, especially with the rise of AI and virtual classrooms. Overall, they are the first generation to be fully immersed in tablets, voice assistants, and personalised digital experiences from birth.
