Famous retail and global food and beverage companies, such as PepsiCo and Unilever, have rolled out Supporting Trusted Engagement and Partnership (STEP) up for Agriculture to promote regenerative farming. It is a pre-competitive initiative formulated to boost the capacity and sustainability of farmer-facing support organisations in North America.
What is regenerative agriculture, and why is it promoted by PepsiCo?
Regenerative agriculture is a holistic system of farming that could promote healthier soil, reduce agricultural emissions, improve biodiversity and watershed health, and aid in raising the standard of living for farmers and farming communities. That’s why PepsiCo has an objective to run the adoption of regenerative agriculture, restorative or protective practices in 10 million acres by 2030. The brand sources around 50 key crops and ingredients from more than 60 countries around the world. Regenerative agriculture is not just about technical solutions; it is more than that, relies on trusted relationships and local expertise. Farmers are more likely to adopt new practices when they see clear benefits and get guidance from familiar organisations . Hence, farmer-led, farmer-facing support groups are significant to the success of corporate regenerative agriculture programs.
What does the PepsiCo Chief Sustainability Officer say about the Initiative?
Jim Andrews, PepsiCo Chief Sustainability Officer, says that PepsiCo is rooted in agriculture, and farmers are at the heart of our food systems. STEP up for Agriculture is about investing in the organisations that promote farmers every day. Not only this, it aims to ensure they can grow, innovate, and lead the transition to more sustainable agriculture.”